TeraDAR
The world’s first terahertz sensor for automotive — over $180M in funding.
Launching a
new category of
solid-state sensor
for automotive
Not since Mitsubishi debuted its LiDAR-based "distance warning" system with the 1992 Debonair, has a new category of solid-state sensing technology been introduced into a fleet of production vehicles. TeraDAR is changing that.
The first sensor to operate in the terahertz spectrum, TeraDAR bridges the gap between the long radio waves of Radar and the short near-infrared and visible light waves of LiDAR and Cameras to achieve the holy grail of sensing: high-resolution imaging with all-weather reliability.
To introduce the world to this next-gen technology, we equipped TeraDAR with a bold brand identity, an easy to understand technology story, a cast of exciting visuals, and a rich new website that brought it all to life.
Services provided:
- Brand Identity
- Brand Positioning
- Website Design + Development
- 3D Rendering
- Motion Graphics
- Copywriting
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Precision resolution in any weather, day or night—
Airborne water droplets make traditional automotive sensors like LiDAR, Radar, and Cameras unreliable in adverse weather like rain, snow, and fog.
The long radio waves of Radar can travel around droplets, but return only low-resolution images, while the shorter near-infrared and visible light waves of LiDAR and Cameras deliver high-resolution, but collide and are easily scattered.
TeraDAR is the first sensor to leverage terahertz waves to strike the ideal balance — long enough to penetrate inclement conditions, yet short enough for precision imaging.
Services provided:
- Brand Identity
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The Goldilocks Wavelength—
To make the science behind TeraDAR easy to understand, we created the Goldilocks Wavelength. A simple, memorable concept: Terahertz waves are long enough to travel around airborne water droplets, yet short enough to provide high-resolution.
