TeraDAR
The world's first terahertz vision sensor — over $180M in funding.
Launching a
new category
of sensor
for automotive
First came RADAR, then LiDAR, and now, TeraDAR: a transformative leap for automotive perception that unlocks the terahertz band to deliver unprecedented resolution in any weather, day or night.
To introduce the world to this next-gen technology, we equipped TeraDAR with a bold brand identity, an easy to understand technology story, a cast of exciting visuals, and a rich new website that brought it all to life.
Services provided:
- Brand Identity
- Brand Positioning
- Website Design + Development
- 3D Rendering
- Motion Graphics
- Copywriting
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To make the science behind TeraDAR easy to understand, we developed a simple, memorable concept: The Goldilocks Wavelength — Terahertz waves long enough to travel around airborne water droplets, yet short enough to provide high-resolution.
