TeraDAR

The world’s first terahertz sensor for automotive — over $180M in funding.

Launching a
new category
of sensor
for automotive

First came RADAR, then LiDAR, and now, TeraDAR: the revolutionary 4D imaging sensor that unlocks the terahertz band to deliver unprecedented resolution in any weather, day or night.

To introduce the world to this next-gen technology, we equipped TeraDAR with a bold brand identity, an easy to understand technology story, a cast of exciting visuals, and a rich new website that brought it all to life.

Services provided:

  • Brand Identity
  • Brand Positioning
  • Website Design + Development
  • 3D Rendering
  • Motion Graphics
  • Copywriting
VIK Tera DAR Logotype 0624

To make the science behind TeraDAR easy to understand, we developed a simple, memorable concept, The Goldilocks Wavelength: Terahertz waves are long enough to travel around airborne water droplets, yet short enough to provide high-resolution.

VIK Tera DAR Vest 0618 V1 70
VIK Tera DAR Bag 0618 V1
VIK Tera DAR Sign 0618 V5 Square
VIK Tera DAR POLESTAR ANGLE 02 0618 V2

Design Development: